I’ll admit it… I’m a fan of Netflix. It’s not just their original programming that I like, it’s the shake-up of the entire video content industry. When they first made the switch from mailing DVDs to streaming video, few in the entertainment industry took them seriously. Now, a few years later, they are spending around 5 BILLION dollars a year making original content, more than industry stalwarts like Time Warner, Fox, Viacom, or even Disney. There subscriber base has surpassed HBO. While the old guard previously fought the entire idea of streaming video as a threat to their established model, now they all must participate or get their lunch eaten.
This is great news for viewers. Streaming has a lot of advantages over the old cable and broadcast model. First, you get to watch the content you want when you want to. Sure, a DVR helps in that regard… but its an imperfect solution. Also, the idea of waiting a week between episodes now seems archaic in this day and age. Netfix’s model of releasing an entire season at once lets you watch at the pace you prefer. Most of all, however, streaming removes the limit that channel based delivery puts on the quantity of content. As long as there is space on the servers, there is always room for another show. This opens the door for niche programs that might not find space on limited cable or broadcast channels.
And as the speed and availability of high speed Internet improves, so does the prospects of streaming vs traditional cable video. Kirsten and I spend a large part of the year traveling the country in our RV. Previously, this would limit our video viewing to DVDs or whatever we could pick up on an antenna (satellite was just more hassle than we wanted to deal with). But recent improvement in cellular mobile Internet have changed that. We now regularly get 10 to 20 Mbps via the mobile hot-spot on our phone, more than enough to stream Netflix, Amazon Video, etc (indeed, it’s often better than we get on our land line Internet). For a while, mobile data caps would make video streaming unthinkable, but recent competition has all the major mobile phone companies offering unlimited data plans or data cap exceptions for video streaming.
I wouldn’t call it the Golden Age of Video Steaming, but it’s getting there.